Calgon, take me away.

By Erin – Monday, March 22nd, 2010 at 3:15pm

Who doesn’t remember the famous tagline “Calgon, take me away”. Someone was on their advertising ‘A’ game coming up with that iconic phrase. Well the makers of Calgon are keeping theirtrademark phrase but doing a complete brand relaunch that starts hitting stores this month.

I was sent some of the new Calgon Morning Glory products to try and really enjoyed them. From bubble bath to body spray the products smell good and feel great on your skin. My favorite from the new line has to be the bath fizz set a great little four pack of bath fizz cubes and a nice little bath sponge. On top of smelling great this line is affordable and perfect for a recession friendly budget. The products are currently in stores at Walmart Canada, Maeijer and Rite Aid. They will be available on Drugstore.com in April and on TakeMeAway.com in May in addition to other retailer rollouts throughout the spring.

ABOUT CALGON
Calgon is a complete line of bath and beauty products managed by Ilex Capital Group. The Calgon brand launched in 1946 and in the 1960s became famous with their tagline “Take Me Away!” which has become a widely known pop culture reference. In 2010, Calgon will relaunch with 30 new products on the marketplace, giving the Calgon brand the widest range of specialty bath and basic bath products in the category. Calgon is sold at Walmart, CVS Pharmacy, Rite Aid, Albertsons and Fred Meyer among other national retailers. Calgon products can also be found online at http://www.takemeaway.com/.
http://www.makeherup.com/2010/03/22/calgon-take-me-away/