RedRidge Finance Group Advises $10.0 Million Facility for Ilex Consumer Products Group, LLC

CHICAGO, IL, November 12, 2009 — RedRidge Finance Group’s Investment Banking Division, acting as capital markets agent and advisor, announced the completion of a $10.0 million transaction for Ilex Consumer Products Group, LLC (”Ilex” or “the Company”). The new facility, funded by a nationally recognized bank, allows the Company to pay off the previous lender while creating additional liquidity to operate the business and fund future growth.

Ilex is located in Baltimore, Maryland, and was formed through the acquisition of the Calgon(R) and The Healing Garden(R) brands, inventory and intellectual property assets from Ascendia Brands, Inc. in November 2008 through a Chapter 11 bankruptcy. Calgon(R) and The Healing Garden(R) are leading consumer product brands in the bath and beauty category for women, and have a well-established distribution platform through leading national retailers.

“The team at RedRidge Finance Group took the time to truly understand our business and were able to navigate the current credit markets to structure a competitive transaction that fit our company’s needs. We are now positioned to focus on the future growth and expansion of our company’s brands and operations,” stated Ilex’s Managing Partner, Joe Mathews.

Why RedRidge Investment Banking Services?
RedRidge Finance Group’s Investment Banking Division offers its clients a first-class, boutique platform providing straightforward, intelligent advice. Through our collective team of experienced professionals, RedRidge specializes in financial advisory, balance sheet restructuring, risk management and various forms of capital raising, with particular strength in the debt markets. This allows our clients to achieve their growth strategies or execute on unique business opportunities.

About RedRidge Finance Group
In addition to its investment banking services, RedRidge offers the following services to meet your company’s needs:
• Lending: RedRidge Finance Group’s direct origination and lending business spans nationwide across many industry lines and business sectors, utilizing a host of lending structures. RedRidge now offers a complete array of options to fit the market’s evolving financing needs. Fundings range from $3.0 million and up with a focus on financing for growth, acquisitions and restructurings – including debtor-in-possession loans and exit financings.
• Portfolio Servicing and Lender Services: RedRidge offers portfolio servicing to financial service companies, funds or banks who prefer to focus their efforts on their primary business or who do not have the capacity to monitor all or some of their asset classes. RedRidge is a systems-ready, full-service portfolio management company with field audit services, real-time collateral management and reconciliation services, operations and cash management, loan documentation and review, receivable certification, and forensic-style cash reviews and audits. RedRidge has the capability to manage on a “private label” basis most asset classes on behalf of banks and funds looking for support to manage fixed overhead costs.
• Asset Management and Acquisition Services: RedRidge is a valuable resource in the process of acquiring or managing loan portfolios. RedRidge is actively pursuing portfolios for its own account as well as in support of funds looking to purchase debt portfolios, who may not have the infrastructure to manage prospective pools of assets. RedRidge professionals have vast experience in all areas of asset management including operations, diligence, portfolio management and distressed asset restructuring.

For more information please contact:
Christopher Soupal
csoupal@redridgefg.com
312-674-4549

Frank Torchen
ftorchen@redridgefg.com
203-912-9608

Matt Stanley
mstanley@redridgefg.com
312-674-4593

John Ross
jross@redridgefg.com
312-674-4545

Amanda Bowser
abowser@redridgefg.com
312-674-4596

REDRIDGE FINANCE GROUP
200 S. WACKER DR.
SUITE 3100
CHICAGO,IL 60606
HTTP://WWW.REDRIDGEFINANCEGROUP.COM

Contact Information
Christopher Soupal
RedRidge Finance Group
Phone: 312-674-4549
Email: csoupal@redridgefg.com
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